Royal Unibrew Commercial Executive Conference

Spot the future and train your ability to be a visionary leader! Contribute with your own predictions and get ready to co-create our bigger picture.

Access your tailormade trendcards & the trendmapping system

Live TrendMapping

Download app

Turn wheel to client login
Login: rufuture

Change view:

Hard trends: 1
Soft trends: 2
Gamechangers: 4
Pie Chart: q
Bar chart: w
Reset: cmd d

Live trendmapping in action

Your futurist

Anne Skare Nielsen

Futurist, Partner

anne@futurenavigator.dk
+45 6179 9002

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Download trendcards
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Why do I need to think ahead?

Predicting the future is like a surfer spotting the next big wave. With an ability to read the signs, and act on the right signals you will be able to ride the waves in style.

How do I spot an interesting transforming trend?

Be open minded and curious – break away from daily business

THE QUESTION

Looking into the consumer – what trend do you envision as key, transformative, annoying, or game changing?

This is not an issue we experience today; however, we must be prepared to face this challenge in the future.

THE FORMAT

1) A picture illustrating your trend

2) A title that captures the movement from x to y

3) A brief description of your trend

That’s it! – Dont worry about layout – we will take care of that.

Send it to Anne Skare
asn@futurenavigator.dk – no later than 10 January 2017

LIVE TREND MAPPING

Before the event, you will have the chance to map our trendcards using a tailormade app.

And we will use our this content to envision our future.

At the conference we will work together to create the ultimate keynote of the future. And let Anne Skare tell us the story.

Your futurist Anne Skare explains:

EXAMPLE 1:
FROM GOOD STORY TO MY STORY

Nobody cares about the traditional brand. In order to be relevant it needs to “get personal”: Connect, interact or be tailored to my needs.

EXAMPLE 2:
FROM PRODUCT TO PURPOSE

We are all in it together. The World is an unsafe place, and people are looking for bigger or more interesting purposes to connect with.