The TREND NAVIGATOR app will take you through a tutorial:
Hard trends / Swipe to the right: “I believe this trend will happen and will impact us. We do not have a choice, so let’s not take it personal”
Soft trends / Swipe to the left: “I find this trend interesting, annoying or worth thinking about. It is part of our future, but I cannot yet see how”
Vision trends / Swipe to the top: “This is a key trend. This we should definetly focus on. It will not happen by itself, but I want it to”
Not so hot trends / Swipe to the buttom: “I will narrow my focus, by de-selecting this trend”
Pick one card as your “game changer” and mail it to your “Future You”, or challenge a teammate or friend with the impact of a game changer.