Hard trends
The trends that are certain to happen
Trendspotting
The better trends we are able to see and formulate
The better our vision, scenarios and future perspectives will become. This is the base of all our futurism
How to apply
Using hard trends we can predict the future, but only limited to that which we are certain about
Soft trends
The future trends that are possibilities or challenges
How to apply
Using soft trends we can see new markets, new needs, new customers and new ways of creating value
Spotting trends is a habit. Being able to see patterns and so-called “future tracks” is a muscle that futurists train all the time. People often say: “I can’t see it,” but of course that’s no surprise when they don’t even look. So expand your horizons and practice seeing what others don’t – spot trends!
What to do
This video is dedicated to you, who have been chosen to spot a “game changer” with us in connection with a project or a lecture.
It is very normal to feel uneasy about trendspotting, when you are not used to working with the future. Very few people have learned to work strategically with what have not yet become mainstream. But remember: your contribution is just as important as everyone else’s. Your view at the future is unique and valuable, so jump into it, and remember – if you don’t have just a little fun with it, then you are doing it wrong.
STEP 1
SPOT A GAME CHANGER
Raise your eyes to the horizon. What do you see as a game changer? Not a problem you face today, but a movement, a change or an event that can radically shake your boat – or perhaps overturn it altogether. Something “wow,” something “oh no,” or something “hurray!” – it’s up to you.
STEP 2
ILLUSTRATE & DESCRIBE
Find a picture that illustrates your game changer. You are welcome to take it yourself, and if you want to play with it, so it really illustrates your point, then you are very welcome to do that. The mood and the story that a picture conveys always kickstart the good talks about the future.
STEP 3
SEND IT TO US
Put your game changer together so you have one image, one short text (2 lines) – and give it a catchy title. Send it all to the mail you received in the invitation before the given deadline. Don’ worry about the layout, we will take care of that for you. Just make sure to meet your deadline; that’s good style.
Examples of good trendcards
The images capture attention and illustrate the point. The title is captivating. The text is short and explanatory. The trend is described neutrally, and like a wave that is coming. This makes it easy for us to combine the cards and discuss what they mean in a given context, when we meet.
Bad trendcards
No, it cannot be questions. No, the image shouldn’t be of yourself. No, it is not an academic thesis that should be crammed into 60 cm2. And no, it is not futurist-style to conclude on a trend – even though you are sensitive and caring.
Sweet! – What do I do now?
Depends on your mojo
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