With all the technology that we have today and all that’s still yet to come – what will communication be all about in the future?
Liselotte Lyngso, Futurist in Future Navigator, was moderating Digital Copenhagen 2019. She presented 3 megatrends that will transform the way we communicate in the future.
Over the years, technology has made it super easy for us to communicate with each other. If we have a problem with a product, we have 24/7 assistance from chatbots. The internet makes it possible for us to call or text from one end of the world to another! We will have smart speakers, that can answer any question and that will recognize our every need before we even know them ourselves. We won’t call each other – it’s so much faster to send a text and avoid the small talk! Communication has never been easier than it is today – but maybe it has actually become too easy!?
Digitalization will take us to a level where we’re getting into a person to person feedback crisis. Because we are moving further and further away from talking to each other, people will become worse at giving feedback. Standing in front of someone and telling them how they can improve, reading their body language and expressing empathy will seem unnatural for a generation of onscreeners. Most of the communication we will experience, will be from social media or from our chatbots. Not exactly the kind of feedback that we need in terms of handling the tough subjects and taboos.
Thus, the luxury in a future of onscreeners will be to be catered for by a team of people present and aware of you. To be able to hand pick the people that can give us the best and most honest feedback. People that we can look in the eye and communicate with properly.
The second major trend in terms of communication will be that knowledge will no longer be a shortage. This will revolutionize the way we do marketing, customer service and other empathy driven matters. Imagine if we had a chip inserted in our heads, that made it possible for us to know exactly what each other were feeling? People would make a much greater effort in handling you as a customer, because your rating and actual reaction would be visible for everyone to see.
New role models
The kids that are growing up right now are expected to live until they’re 120 years old. Therefore, their concern towards climate change is extremely urgent. They look at their parents and are totally mortified by the way they don’t feel the same obligation to make a difference. They definitely won’t see them as very good role models and will instead look up to heroes as Greta Thunberg and other activists.
So, we’re looking towards a new generation of rebels. For them, authorities simply won’t be a thing anymore. They will only want to share data with, work for and shop from people who are as determined to taking care of our world as they are. They have no time for comprise and they know exactly how valuable they are as the shortage for talents on the labour market will only increase during the next 10 years.
Watch the video with with Liselotte Lyngso and get inspired by how these 3 trends will transform the way we communicate.